⚽ PRIVACY POLICY

Welcome to Match Stats News (the “Site”). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our football statistics blog.

Please read this policy carefully. By using the Site, you agree to the practices described. If you do not agree, please refrain from using our services.

1. WHO WE ARE

Match Stats News is a blog dedicated to football match statistics, analysis and news. The website is operated from the United Kingdom. For all privacy-related inquiries, you can contact us via email:

📧 info@bulleyes.blog

2. WHAT INFORMATION WE COLLECT

We collect different types of information to provide and improve our content, and to understand how visitors interact with the Site.

2.1. Log data & device information

When you visit the Site, our servers automatically record standard log data. This may include:

• Your IP address (anonymised where possible);
• Browser type and version;
• Operating system and device type;
• Pages you view, time spent, and referring website addresses.

This information helps us analyse trends and improve the Site’s performance.

2.2. Information you provide voluntarily

If you contact us via email (info@bulleyes.blog) or through a contact form (if any), we will retain your email address and any information you choose to share. We use these details solely to respond to your queries.

2.3. Cookies and similar technologies

We use cookies and tracking pixels to enhance your experience, analyse traffic, and (if applicable) serve relevant ads. You can manage cookie preferences in your browser settings. For more details, see Section 4.

3. HOW WE USE YOUR INFORMATION

We process your data for the following purposes:

• To operate and maintain the Site – ensure content displays correctly, monitor performance.
• To improve user experience – understand which articles and stats are most popular.
• To communicate with you – reply to your emails or requests.
• To serve relevant advertising – if we display third-party ads (e.g. Google AdSense), cookies may be used to personalise ads.
• To comply with legal obligations – e.g. data subject requests under UK GDPR.

We do not sell or rent your personal information to third parties.

4. COOKIES AND THIRD-PARTY TRACKING

Cookies are small text files stored on your device. We use both session and persistent cookies.

4.1. Essential cookies

Necessary for the Site to function (e.g. security, load balancing).

4.2. Analytics cookies

We use Google Analytics to collect anonymised data about how visitors use the Site. Google Analytics sets cookies that track page visits, time on site, and traffic sources. The information is used to compile reports and help us improve the Site. You can opt out of Google Analytics by installing the browser add-on.

4.3. Advertising cookies

We may partner with ad networks such as Google AdSense. These networks use cookies to serve ads based on your previous browsing behaviour and interests. They also use cookies to measure ad effectiveness. You can manage Google ad settings here.

Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website or other websites. You can opt out of personalised advertising by visiting www.aboutads.info/choices (for US) or www.youronlinechoices.com/uk (for UK/EU).

5. THIRD-PARTY LINKS & SERVICES

Our articles may contain links to external websites (e.g. official league sites, news sources). We are not responsible for the privacy practices of those sites. Please review their policies before providing any data.

We also use embedded content (like YouTube videos or tweets). These platforms may set their own cookies; consult their privacy policies for details.

6. YOUR DATA PROTECTION RIGHTS

Under UK GDPR and other applicable laws, you have the following rights:

• Access – request a copy of the personal data we hold about you.
• Rectification – correct inaccurate or incomplete data.
• Erasure – ask us to delete your personal information, subject to certain exceptions.
• Restriction – limit how we process your data.
• Data portability – receive your data in a structured, commonly used format.
• Objection – object to processing based on legitimate interests or direct marketing.
• Withdraw consent – if we rely on consent (e.g. cookies), you can withdraw anytime.

To exercise any of these rights, please email info@bulleyes.blog. We will respond within one month. If you are not satisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

7. DATA RETENTION

We retain log data and analytics records for up to 26 months, after which they are anonymised or deleted. Email correspondence is kept as long as necessary to resolve your inquiry and for legitimate business purposes (e.g. record keeping).

8. CHILDREN’S PRIVACY

Our Site is not directed at children under 13. We do not knowingly collect personal information from minors. If you believe a child has provided us with data, please contact us so we can remove it.

9. INTERNATIONAL TRANSFERS

Your information may be processed outside the UK (e.g. by Google servers). We ensure appropriate safeguards (like Standard Contractual Clauses) are in place to protect your data.

10. SECURITY MEASURES

We implement reasonable technical and organisational measures to protect your data from loss, misuse, or unauthorised access. However, no internet transmission is completely secure; you share information at your own risk.

11. CHANGES TO THIS POLICY

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “Effective” date. We encourage you to review it periodically.